Online Purchase Behavior of Generation Y in Malaysia

Online Product Search and Purchase Behavior of Generation Y

This paper examines online product search and purchase behaviors of Generation Y. A survey of 116 undergraduate college students with questions regarding the types of products researched and purchased over the Internet, the type of information they looked for when researching the products, reasons for not purchasing products online, and reasons for returning products purchased over the Internet...

Towards understanding online purchase behavior

Online Product Review, Product Knowledge, Attitude, and Online Purchase Behavior

Bacon’s Media Directory; Burrelle’s Media Directory; Cabell’s Directories; CSA Illumina; DBLP; DEST Register of Refereed Journals; Gale Directory of Publications & Broadcast Media; GetCited; Google Scholar; INSPEC; JournalTOCs; KnowledgeBoard; MediaFinder; Norwegian Social Science Data Services (NSD); SCOPUS; The Index of Information Systems Journals; The Standard Periodical Directory; Ulrich’s...

Search mode and purchase intention in online shopping behavior

This study focuses on the effect of website visitors' goal-oriented search mode on purchase intention in online environments. In a study of 874 respondents recruited from 13 online shops representing a diversity of product categories and customer segments, the effect of visitors' goal-oriented search mode on purchase intention is found to be moderated by product involvement and product risk. Fu...

Effect of Online Reviews on Consumer Purchase Behavior

In order to understand the effect of online reviews on consumer purchase behavior, more than 400 Taobao shops’ online reviews are collected. Based on S-O-R model (Stimulus-Organism-Response Model), this paper studies the influence on consumer purchase behavior according to online reviews of experience goods from a new perspective of consumer learning. Using SPSS 19.0 software for data analysis ...